What I've been reading this week - October 26, 2020

Scientific American has a piece on the myths associated with Covid-19 and why people believe them. It’s worth reading.

This story on Stevie Nicks was fun. I recently saw her 24 Karat Gold movie at the cinema. I was one of 6 people there. The film was amazing. The experience of being in a - basically - empty cinema was oddly satisfying.

Most of us who work in marketing research and/or analytics have a strong understanding of Excel. i think that’s why I enjoyed this story on the Excel warriors who help companies fix their Excel mistakes. As mentioned in the article:

Research suggests more than 90 per cent of spreadsheets have errors, and half of spreadsheet models used in large businesses have “material defects”. Given some 750 million people use Excel globally, there are plenty of errors needing attention. One prominent researcher calls spreadsheets the dark matter of corporate IT.