About Ignite Research

Turning Insight Into Confident Action

Ignite Research helps organizations make smarter, more confident decisions by grounding strategy in high-quality, well-designed research.

We partner with marketing, product, and strategy teams who need more than data. They need clarity, context, and guidance they can actually use. Whether supporting a specific research initiative or serving as a fractional insights leader, Ignite Research brings senior-level thinking, methodological rigor, and practical recommendations to every engagement.

Our work is designed to stand up to scrutiny and move decisions forward.

Our Approach

Ignite Research was founded on a simple belief: research should be both methodologically sound and decision-ready.

We take a hands-on, collaborative approach, working closely with clients to ensure the research design, analysis, and outputs align with how decisions are actually made inside their organization.

What We Do

Ignite Research supports clients across the full lifecycle of marketing and customer insight, including:

Brand tracking and brand health measurement
Segmentation, personas, and buyer understanding
Message, concept, and value proposition testing
Pricing and demand research
Custom quantitative and qualitative studies
Fractional insights leadership for teams without in-house senior research expertise

Our engagements range from focused studies to ongoing partnerships, depending on the client’s needs.

Featured Work

Travel segmentation for a global travel brand

A global travel brand needed to better understand and prioritize young adults considering a gap year, along with the role parents played in the decision. We combined in-depth qualitative interviews with parents and students and quantitative validation to identify two distinct target segments, each with different motivations, concerns, and messaging needs.

Outcome: A clear segmentation framework that informed targeting, messaging, and channel strategy.

Understanding and reducing customer churn for a consumer services provider

A large consumer services provider wanted to better understand why customers were leaving and how to respond. Through a mixed-method approach (including database analytics, qualitative and quantitative research), we uncovered the emotional and practical drivers behind churn and identified opportunities to adjust marketing and retention messaging.

Outcome: More focused communications designed to address churn drivers and improve engagement.

Who We Work With

We work with both established organizations and growing businesses that value thoughtful, high-quality insight.

Many of our clients are navigating change, launching new offerings, entering new markets, or rethinking how they measure and understand their customers. They come to Ignite Research when they want a senior partner who can help shape the right questions, not just execute a survey.

About the Founder

Ignite Research is led by Tina Bronkhorst, Founder and Principal.

Tina brings more than 30 years of experience in marketing research, insights, and analytics, spanning agency leadership, in-house roles, and independent consulting. Before founding Ignite Research, she led insights and analytics teams at organizations such as Rue La La and Verizon, and worked with major brands through agencies including Digitas and Razorfish.

Throughout her career, Tina has specialized in designing research that balances analytical rigor with real-world applicability. She has built segmentation frameworks, brand tracking systems, and decision tools used by senior leadership teams to guide strategy and investment.

Today, Tina works directly on every Ignite Research engagement, ensuring clients benefit from senior-level thinking, careful analysis, and clear, practical recommendations.

Why Ignite Research

Clients choose Ignite Research because we offer:

Senior-level expertise on every project
Thoughtful research design grounded in business context
Clear, well-structured insights that support decision-making
Flexibility to work as a project partner or embedded insights leader

We do not believe in one-size-fits-all solutions. Every engagement is tailored to the client’s objectives, constraints, and decision environment.