ignite research is a full service marketing research agency
Tina Bronkhorst is Founder and Principal at Ignite Research, LLC. Prior to forming Ignite Research in 2014, she held numerous high level research positions.
Vice President, Member Insights and Analytics
Rue La La
April 2011 – May 2013
Led the Research and Analytics practice for Rue La La, a private sale organization based in Boston, MA. Delivered strategic insights to executive level management and played a key role in the ideation, evaluation, and implementation of corporate wide strategic initiatives including Rue’s loyalty program, enhanced shipping strategies, alternative boutique compositions, and the launch new lines of business. Led the creation of corporate-wide web analytics dashboards, and responded to ad hoc analytics request from across the organization. Built and developed Rue’s first online panel of Members that enabled the timely gathering of insights and testing of new concepts. Conducted Rue La La’s first segmentation study, enabling differentiated messaging and positioning resulting in increased response across all lines of business. Conducted Rue La La’s first Awareness and Usage study, giving senior leadership insights into Rue’s competitive standing in the marketplace.
Vice President Group Director
Digitas
August 2004 – April 2011
Marketing research practice leader for the worldwide Digitas organization. Managed all phases of quantitative and qualitative marketing research studies across a variety of industries. Expertise in a wide range of methodologies, including emerging online techniques. Managed a team of 5 market researchers and had responsibility for their professional growth and development. Clients included P&G, TIAA-CREF, Delta Airlines, Goodyear, SunTrust, Staples, Samsung, KitchenAid, IHG, GE, AT&T, Sara Lee, GM, Saks Fifth Avenue, Grainger, New York Times, and Stop & Shop.
Manager
META Group (now Gartner Group)
September 2003 – August 2004
Managed all phases of quantitative marketing research studies, using the data to define go-to-market opportunities for IT Vendor clients. Designed studies and provided sound data analysis, interpretation, conclusions and recommendations. Standardized analytic tools and approach across IT Vendor practice. Scheduled and prioritized projects, prepared budgets, and tracked and managed all budget expenses. Implemented management tools that reduced outsourced research costs by 20%. Prepared reports and presentation materials and discussed study results with appropriate levels of management informally or formally as needed.
Director
Razorfish
July 1999 – April 2001
Co-creator of User Research practice for Razorfish. Responsible for revenue generation and managed all budgets and client relationships. Demonstrated exceptional leadership ability. Established hiring procedures, reporting hierarchy, and project review criteria. Managed a staff of 20 nationwide. Identified qualitative and quantitative research methodologies appropriate for Razorfish clients. Wrote business plans, brand strategy documents, and strategic action plans. Identified opportunities for the innovative use of emerging technologies for consumers and businesses. Responsible for mentoring and career development of staff. Projects completed within the following industries: financial services, cosmetics, high technology, entertainment, telecommunications, media, and travel & tourism. International research experience included [in 2000] Brazil, Hong Kong, Germany, United Kingdom, Mexico, Australia, France, and Japan.
Director
Stratford Associates (now Knowledge Networks)
July 1996 – July 1999
Senior manager of large-scale marketing research studies. Responsibilities included client acquisition and management, writing proposals, specifying research objectives and methodologies, directing client meetings, developing questionnaires, managing data collection, supervising and conducting research analyses, preparing reports and presentations for clients. Conducted both qualitative and quantitative research. Sales responsibility of $750,000 in revenue per year. Managed and mentored a staff of ten. Market research studies conducted in three primary industries: high technology, telecommunications, and financial services. Research topics included new product and service development and optimization, market segmentation, product and service branding, and customer satisfaction and competitive analysis.
Member of Technical Staff
GTE Laboratories (now Verizon Labs)
June 1989 – July 1996
In-house consultant to various GTE strategic business units including GTE Telephone Operations, GTE MobilNet, GTE Airfone, and GTE Directories. Responsibilities included the design, development and analysis of large-scale customer satisfaction studies, new product / service development studies, and customer loyalty studies. Research focused on identifying empirical links between customer perception and corporate operations. Results of research were utilized in resource allocation decisions and quality improvement efforts.