Ignite research offers
a full suite of research services
Quantitative research
Quantitative research addresses both strategic and tactical questions with precise answers. Ignite Research has experience conducting quantitative research with diverse audiences and employing advanced analytical techniques to uncover insights that drive business decision making.
Attitude and usage research
Conjoint and trade off analysis
Audience profiling
Concept testing
Segmentation
Message and copy testing
Qualitative research
Qualitative research enables the deeper, more robust understanding of motivation, behaviors, and values. We take advantage of virtual technologies in our qualitative approaches that allow us to be faster and more cost effective, while still uncovering underlying motivations and needs.
Brand positioning
Concept development
In depth interviews
Message development
Focus groups
ad hoc services
In addition to traditional qualitative and quantitative marketing research studies, Ignite Research supports its clients on a number of other initiatives.
Facilitation of meetings
Executive interviewing
Brand strategy, concepting, and testing
UX / CX research (e.g., usability, taxonomy, etc.)