Ignite research offers

a full suite of research services

Quantitative research

Quantitative research addresses both strategic and tactical questions with precise answers. Ignite Research has experience conducting quantitative research with diverse audiences and employing advanced analytical techniques to uncover insights that drive business decision making.

• Attitude and usage research

• Conjoint and trade off analysis

• Audience profiling

• Concept testing

• Segmentation

• Message and copy testing

Qualitative research

Qualitative research enables the deeper, more robust understanding of motivation, behaviors, and values. We take advantage of virtual technologies in our qualitative approaches that allow us to be faster and more cost effective, while still uncovering underlying motivations and needs.

• Brand positioning

• Concept development

• In depth interviews

• Message development

• Focus groups

Fractional Insights Leadership

Strategic guidance without the full-time headcount. We embed seamlessly into your team, bringing senior-level experience to manage research priorities, vendors, and internal stakeholders.

• Insights strategy and roadmap development

• Vendor and project management

• Internal stakeholder engagement

• Executive-level presentation and storytelling

• Team mentoring and/or process design