It’s been a great summer here at Ignite Research. Trips to the beach, the mountains, and the lakes, along with numerous family bike rides across Massachusetts and Rhode Island.

A few interesting pieces I read / watched while enjoying our summer vibe:

I love looking at big sets of data in interesting and innovative ways. Nature published an article that depicts the movement of humanity over the last 2,600 years. It’s particularly fascinating to see how the population of the United States started in a few cities along the east coast and then, with the introduction of the cross country train and then automobiles, moved westward.

A great read over at W5 on the use of webcam enabled online focus groups. I’m a strong advocate of this approach. Along with reducing costs associated with travel, I believe you’re getting a group of respondents more relaxed and more willing to participant honestly in the discussion.

My 11 year old nearly lost his mind while watching this video. It's good for your soul to remember how magic can be amazing when viewed from innocent eyes.

I hope your summer as good as this kid's.